The story of the Alewife:
“The history of brewing in The United States has a rich tradition which is often overlooked. Prior to the industrial revolution, brewing was largely a home brew activity. In the days before rail cars, refrigeration and rapid distribution, ales were brewed by beer loving families in the home by the masters of their domain, the Wives. When the lady of the house had extra beer to spare, she would often hang a broom over the door of the home to signify she had beer to sell. The sale of home brewed beer was a lucrative source of income in a world that often didn’t offer many financial opportunities for Women in that era. This is the tradition of the Alewife.” – Kelly Pickard, Owner.
Alewife comes to Jacksonville:
The Alewife Craft Beer & Bottle Shop is the newest retail location for craft beverages in the Riverside section of Jacksonville. Open in the former Riverside Liquors location on Park Street directly across from the Sun Ray Theater near the Riverside Roundabout, Alewife currently offers it’s customers an all American selection of craft beer, hard cider and wine. The space has been re-purposed into a modern, relaxed, family friendly environment and has both an extensive cold beverage reach-in section which was designed inside of a massive shipping container. The reach in contains beers for mix and match bottle sales along with extensive beer laden wooden shelving for purchasing six packs, larger bottles (bombers & 750 ml) and case sales.
Feeling At Home At The Bar:
Nestled between two massive shipping containers rests the custom designed bar space. Supporting up to six taps at any given time, Alewife has filed for a license to become a consume on premises location, where you can not only purchase bottles of your favorite beverages for sale, but can also purchase growlers of beer and consume your beers right on the spot. On the opposite end of the bar is the other half of the massive shipping container, which has been outfitted with a round table space, restrooms and water fountain. Along the opposite wall, a comfortable cushioned space has been constructed from tables and wooden shipping pallets. The rear of the Alewife shop is decorated in brewing murals and contains picnic table space along with entertainments such as corn hole bag toss.
Alewife & Education:
For those that would love to learn more about beer, Alewife is being crewed with experienced Cicerone trained staff. The Alewife Craft Beer and Bottle shop will soon begin hosting brew tasting events where you can learn more about specific beer styles and pairings of beers with fine foods at home. Home brewing classes will also be offered where you can learn every step involved in producing a fantastic tasting beer of your own. Alewife is poised to promote Jacksonville Brewing Culture like no other bottle shop in our area.
Family & Pet Friendly:
The Alewife Bottle Shop & Tap Room strives to be much more than just another Jacksonville bottle shop. The owners, Jamie Burket and Kelly Pickard have worked had to ensure a relaxed friendly atmosphere. Customers can relax and come in for a quick pint throughout the day, speak with the friendly staff or pick up something in a bottle or a growler for the way home. If you’re travelling with your pets, don’t hesitate to bring in your furry friends. Alewife would love to make their acquaintance, too.
Where is the Alewife Craft Beer & Bottle Shop located?
The Alewife is located at 1035 Park Street in the Riverside section of Jacksonville, Florida. It is located in the row of shops opposite the Sun Ray Theater and is adjacent to the round about in five points. This week, the Alewife will continue it’s soft opening from Tuesday, March 17th through Friday, March 20th from 12:00 pm though 8:00 pm. At this time, Alewife is only open for bottle sales and merchandise and is not yet consume on premises (no taps or growler fills yet). Stay tuned to Jaxbrew.com for updates on when consume on premises will be permitted and when the taps will start flowing.